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Family Law AI Visibility Benchmark Report 2026

How family law practices appear in ChatGPT, Claude, Gemini, and Perplexity—and what top performers do differently.

Practices Analyzed
492
Average Score
34/100
AI Refusal Rate
47%
Metros Covered
50

Executive Summary

BiDigest tracks how AI assistants recommend family law and legal services practices when users ask queries like "best family law attorney in [city]" or "divorce lawyer near me." This report analyzes 492 practices across 50 metro areas.

Average AI Visibility Score
34/100
Top Performer
100/100
AI Refusal Rate
47%
of queries return no recommendation

Key opportunity: 47% of the time, AI refuses to recommend any attorney. The remaining 53% go to practices with strong schema markup, reviews, and FAQ content. Small improvements can move you from invisible to recommended.

Methodology

  • • Platforms: ChatGPT, Claude, Gemini, Perplexity
  • • Queries: Real user queries (e.g., "best family law attorney in [city]", "divorce lawyer near me")
  • • Sample: 492 legal services practices
  • • Time period: Ongoing tracking (data as of report generation)

Common Gaps Blocking AI Recommendations

Missing attorney credentials
72% of practices
No recent reviews
61% of practices
Generic practice descriptions
54% of practices
Missing FAQ sections
68% of practices
No pricing transparency
89% of practices

5 Quick Wins for Any Family Law Practice

  1. Add LocalBusiness schema to your website—businesses with schema get recommended 35% more often.
  2. Create an FAQ page with schema markup—AI pulls directly from FAQ content.
  3. Collect more Google reviews—even 5–10 reviews significantly impact AI visibility.
  4. Claim directory listings (Yelp, BBB, Avvo)—AI verifies businesses across multiple sources.
  5. Add clear practice descriptions—generic "family law attorney" text gets passed over for specific service descriptions.

See Where You Rank

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