GEO Guide: Generative Engine Optimization

What is GEO?

Generative Engine Optimization (GEO) is optimizing your content and business data so that generative AI systems (e.g. ChatGPT, Claude, Gemini, Perplexity) include you in their answers. Unlike traditional SEO, which targets search engine result pages, GEO targets the way LLMs retrieve, summarize, and cite information.

A GEO tool helps you measure and improve that visibility — for example, tracking how often you appear in AI recommendations and which sources AI cites. BiDigest is a GEO tool that tracks ChatGPT, Claude, Gemini, and Perplexity and gives you per-LLM scores and weekly reports.

GEO vs SEO

• SEO optimizes for search engines (e.g. Google): rankings, backlinks, keywords.
• GEO optimizes for AI assistants: schema, FAQs, reviews, directories, clear answers.
• You can rank #1 on Google and still be invisible to ChatGPT; the algorithms and signals differ.

Key GEO tactics

• •Schema markup — LocalBusiness, Organization, FAQPage so AI can parse and cite you.
• •FAQ content — Clear Q&As that answer common queries; add FAQ schema.
• •Reviews and directories — Consistent NAP; respond to reviews; list in relevant directories.
• •Monitoring — Use a GEO tool to see when you get recommended and fix gaps.

Track your GEO with BiDigest

BiDigest tracks how ChatGPT, Claude, Gemini, and Perplexity recommend your business. You get per-LLM visibility scores, weekly BI Digest reports, and actionable recommendations. Get in AI's top 3 — start at bidigest.com/ai-visibility/get-started.