Professional AI Visibility Insights
ABA Model Rule 7.1 (Communications) – Requires lawyer communications to be truthful, not misleading. Applies to AI-surfaced content about attorneys.
State Variations – FL, CA, NY require disclosure of AI use in marketing. State bar opinions mandate supervision of AI-generated content.
Model Rule 7.3 (Solicitation) – AI recommendations must not constitute prohibited solicitation.
| Risk | Implication |
|---|---|
| Complete Invisibility | 22% of firms never appear in AI recommendations |
| Comparative Claims | AI says "best," "top-rated" without basis |
| State Variation | Different rules across jurisdictions |
| Solicitation Risk | AI recommendations may constitute solicitation |